Explore how understanding consumer goals and obstacles leads to successful product development, focusing on a hierarchy of goals for intuitive, effective solutions.
Forget Job-to-be-Done theory. Concentrate on Goals and their hierarchy.
Forget Job-to-be-Done theory. Concentrate on…
Forget Job-to-be-Done theory. Concentrate on Goals and their hierarchy.
Explore how understanding consumer goals and obstacles leads to successful product development, focusing on a hierarchy of goals for intuitive, effective solutions.