Anatomy of a Conversational Assistant: Understanding the Hidden Architecture Behind AI Interactions

The hidden scaffolding of conversational AI, and why it matters. How vibe coding is reshaping software creation—through intuition, improvisation, and…

Sep 14 • 

Nicola Mattina

3

Rethinking the Localization Industry: What LLMs Will Really Change

LLMs reshaping localization—beyond segmentation and translation. Why AI models matter less than the assistants built on top. Building durable AI product…

Sep 7 • 

Nicola Mattina

3

August 2025

From Idea to Prototype: How I'm Building Quibbly with Vibe Coding

This issue is dedicated to Quibbly, the AI tutor I’ve been prototyping through vibe coding. It’s an attempt to turn courses into real conversations…

Aug 24 • 

Nicola Mattina

2

Vibe Coding Unpacked: Promise, Limits, and What Comes Next

GPT-5’s launch, the backlash it sparked, and lessons for trust and change. Three modes of working with AI—automation, augmentation, and agency. Vibe…

Aug 17 • 

Nicola Mattina

4

1

The End of Search Engines? How AI Will Rewrite the Rules of Online Visibility

Ciao, In this issue, in the Off the Record section, you’ll find an article on a subject I care deeply about and have been reflecting on for some time…

Aug 10 • 

Nicola Mattina

3

Conversations on Generative AI: How Italian Teams Are Using It Today

Gen AI is entering Italian organizations from the bottom up: 20 interviews to map what’s changing. Plus: a brief history of AI, and a reflection on…

Aug 3 • 

Nicola Mattina

4

April 2025

Prompt. Chain. Build. Lessons from Serena and the frontlines of generative AI

A hands-on look at how prompt chaining improves AI output—and how we’re applying it to build Serena, our generative course design tool. Plus: how we’re…

Apr 27 • 

Nicola Mattina

6

1

Meet Serena. From idea to syllabus in minutes

Serena is a generative AI-powered tool that helps instructional designers, and course creators turn learning needs into structured course…

Apr 6 • 

Nicola Mattina

2

March 2025

The Art of AI Prompting: Refining Instructions for Precision and Control

Prompt like a pro – Learn how to craft effective prompts by combining role-based instructions with iterative refinement, so you can get consistent…

Mar 23 • 

Nicola Mattina

3

January 2025

How I Started Building Agentic Systems

Starting a new series on agentic AI systems. In this first article, I share how I’m experimenting with building a system to streamline LinkedIn…

Jan 19 • 

Nicola Mattina

6

October 2024

Cognitive SaaS: Building AI-native solutions with lasting competitive advantage

Cognitive SaaS integrates advanced AI, specialized knowledge, and learning capabilities to create solutions that adapt, evolve, and support user…

Oct 30, 2024 • 

Nicola Mattina

3

March 2024

Steering the AI shift in business: a guide to seizing opportunities

Explore the four critical aspects of navigating the AI shift: Encouraging shadow AI, leveraging AI-enhanced tools, innovating with AI-driven products…

Mar 17, 2024 • 

Nicola Mattina

2

1